1. Who we are

Letili is operated by MATHEWECOMMERCE LLC, 5830 E 2ND ST STE 7000 #22393, Casper, WY 82609, United States. This policy covers personal information handled through letili.com, our associated Shopify storefront and related customer communications.

For the processing described in this policy, MATHEWECOMMERCE LLC is the controller of your personal information where that concept applies. Contact us at info@letili.com.

2. Information we collect

Depending on how you interact with us, we collect:

• Contact and delivery details: your name, email, phone number where provided, billing address and shipping address.
• Order and transaction details: products, purchases, payment status, refunds and subscription selections, where offered.
• Account and communication details: account information where accounts are used, messages and customer support requests.
• Device and activity information: IP address, approximate location derived from it, browser, device details and interactions with the store.
• Preferences: marketing choices and cookie or privacy consent settings.

3. Where information comes from

We receive information directly from you when you browse, place an order, create an account, subscribe to communications or contact us. We also receive information automatically through the store and, where enabled, through cookies and similar technologies.

Shopify, payment providers, fulfilment partners and enabled analytics or advertising services may provide information needed to operate the store, process transactions, confirm delivery or measure campaigns.

4. How we use information

We use personal information to process payments and orders; arrange fulfilment, delivery and returns; provide customer support; manage accounts and subscriptions where available; maintain security and prevent fraud; keep necessary business records; and comply with legal obligations.

Where enabled and permitted, we also use information to improve the store, understand performance and provide marketing or relevant advertising.

5. Legal bases for processing

Where UK, EEA or similar data protection laws apply, the basis depends on the purpose:

• Contract: processing purchases, delivery, returns and requested customer services.
• Legal obligation: keeping legally required transaction records and responding to valid legal requirements.
• Legitimate interests: securing the store, preventing fraud, responding to enquiries and improving operations, where those interests are not overridden by your rights.
• Consent: optional cookies and marketing activities where consent is required. You can withdraw consent without affecting earlier lawful processing.

6. Who receives information

We share relevant information with service providers such as Shopify, payment processors, suppliers and fulfilment partners, delivery carriers, customer support tools and professional advisers. For example, fulfilment partners need order and shipping information to send your products.

Where enabled and legally permitted, analytics and advertising providers may receive device, activity or campaign information. Information may also be disclosed to comply with law, protect legal rights or support a business sale or restructuring, subject to applicable safeguards.

Payment information is processed by the payment provider used at checkout under its own privacy notice.

7. Shopify and enhanced services

Shopify hosts our store and processes information when you visit and make purchases, including to provide the platform and checkout services.

If Shopify Network Intelligence and related Enhanced Services are enabled, Shopify may combine information from interactions with our store, other merchants and Shopify to support features such as personalisation, security and advertising, subject to applicable consent and opt-out requirements.

Learn more in Shopify’s Consumer Privacy Policy. For choices concerning Shopify’s own processing, visit the Shopify Privacy Portal. For requests concerning Letili, contact us directly.

8. Cookies and marketing choices

We use cookies and similar technologies for store functionality and, where enabled, preferences, analytics and advertising. See our Cookie Policy for more information. Where consent is required, optional cookies depend on your consent choice.

Use the cookie banner or available privacy controls to manage your choices. You can also manage cookies through your browser. To stop marketing emails, use the unsubscribe link in the message or contact us. Order confirmations and other necessary service messages may still be sent.

Your right to object: where applicable, you may object at any time to use of your information for direct marketing. You may also object to processing based on legitimate interests on grounds relating to your circumstances.

9. International transfers

We are based in the United States. Shopify and other providers, including fulfilment partners, may process information in other countries. Privacy protections may differ from those in your country.

Where applicable law requires transfer safeguards, international transfers must be supported by an appropriate legal mechanism, such as an adequacy decision or approved contractual safeguards. Contact us for details about the safeguards relevant to your information.

10. Retention and security

We retain information for as long as needed for the purposes described here. The period depends on whether you have an active order or account, the time needed to resolve support requests or disputes, and applicable accounting, tax and other legal recordkeeping requirements.

Marketing information is retained according to your preferences and applicable requirements. Limited suppression information may be kept to honour an opt-out. Cookie storage periods depend on the technology and provider.

We use reasonable measures designed to protect personal information. No online service or transmission method can guarantee absolute security.

11. Your privacy rights

Depending on your location and the applicable law, you may be entitled to access your information, request a copy, correct inaccurate information, request deletion, restrict processing, object to certain uses or receive information in a portable format. Some rights are subject to conditions or legal exceptions.

Where applicable US state law applies, you may also have rights to opt out of the sale or sharing of personal information or its use for targeted advertising, and to appeal a decision about a privacy request. Advertising-related disclosures may fall within these definitions even where no money is exchanged.

To exercise a right, submit an opt-out request or appeal a decision, email info@letili.com. Where available, you can also use the Site’s privacy or data-sharing controls. We may need to verify your identity or an authorised agent’s authority. We will respond within the time required by applicable law and will not discriminate against you for exercising your rights.

You may also complain to the privacy regulator in your location. UK residents can contact the Information Commissioner’s Office (ICO). EEA residents can contact their local supervisory authority.

12. Children, external links and updates

Our store is intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us so we can investigate and take appropriate action.

Links to third-party websites are governed by those websites’ own privacy practices. We may update this policy when our practices or requirements change. The latest version will appear here with a revised update date; additional notice will be provided where required.